Publications
Updated on February 24, 2010
Book Chapters
- Zhang, Mimi, & Jansen, B. J. (2008). Using action-object pairs as a conceptual framework for transaction log analysis. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of research on Web log analysis (pp.414-433). Hershey, PA: Idea Group Publishing.
Journal Articles
- Zhang, Mimi, Jansen, B. J., Chowdhury, A., & Banerji, A. (working; abstract accepted). Word-of-mouth under “follow” influence on Twitter.
- Jansen, B. J., Zhang, Mimi, Sobel, K., & Chowdhury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169-2188.
- Jansen, B. J., Zhang, Mimi, & Schultz, C. D. (2009). Brand and its effect on user perception of search engine performance. Journal of the American Society for Information Science and Technology, 60(8), 1572-1595.
- Jansen, B. J., Zhang, Mimi, & Spink, A. (2007). Patterns and transitions of query reformulation during Web searching. International Journal of Web Information Systems, 4, 328-340. [Article summary appears in Library Hi Tech News, 25 (2/3), Retrieved July 23, 2008, from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/
NonArticle/Articles/23925bae.001.html]
Conference Papers and Workshop Papers
- Jansen, B. J., Booth, D., Park, D., Zhang, Mimi, Zhang, Y., Kathuria, A., & Bonner, P. (2009, October). To what degree can log data profile a Web searcher? Proceedings of the American Society for Information Science and Technology Annual Meeting. Retrieved February 21, 2010 from http://www.asis.org/Conferences/AM09/open-proceedings/papers/40.xml
- Jansen, B. J., Zhang, Mimi, Sobel, K., & Chowdhury, A. (2009). Micro-blogging as online word of mouth branding. In D. R. Olsen, Jr & R. B. Arthur (Eds.), Proceedings of the Annual SIGCHI Conference on Human Factors in Computing Systems: Extended Abstracts (pp. 3859-3864). New York: ACM.
- Jansen, B. J., Zhang, Mimi, Sobel, K., & Chowdhury, A. (2009, April). The commercial impact of social mediating technologies: Micro-blogging as online word-of-mouth branding. Paper presented at the Annual SIGCHI Conference on Human Factors in Computing Systems: Workshop on Social Mediating Technologies, Boston, MA.
- Zhang, Mimi, Jansen, B. J., (2009). Influences of mood on information seeking behavior. In D. R. Olsen, Jr & R. B. Arthur (Eds.), Proceedings of the Annual SIGCHI Conference on Human Factors in Computing Systems: Student Research Competition (pp. 3395-3400). New York: ACM. [Acceptance rate 31%]
- Jansen, B. J., Zhang, Mimi, & Schultz, C. D. (2008, March). The effect of brand on the evaluation of IT system performance. Paper presented at the Annual Conference of the Southern Association for Information Systems, Richmond, VA. [Best Paper]
- Jansen, B. J., Zhang, Mimi, & Zhang, Y. (2007). The effect of brand awareness on the evaluation of search engine results. In M. B. Rosson & D. J. Gilmore (Eds.), Proceedings of the Annual SIGCHI Conference on Human Factors in Computing Systems: Extended Abstracts (pp. 2471-2476). New York: ACM.
- Oeldorf-Hirsch, A., Allen, K., & Zhang, Mimi. (2007, February). An analysis of factors: How candidate image affects present day voters. Paper presented at the Association for Education in Journalism and Mass Communication Midwinter Conference, Reno, NV.
- Zhang, Mimi, Jansen, B. J., & Spink, A. (2006). Information searching tactics of Web searchers [CD]. In A. Grove (Ed.), Proceedings of the American Society for Information Science and Technology Annual Meeting. Retrieved June 29, 2008, from http://eprints.rclis.org/archive/00008101/01/ZhangASIST2006.pdf [Presenter]
- Jansen, B. J., Ramadoss, R., Zhang, Mimi, & Zang, N. (2006, August). Wrapper: An application for evaluating exploratory searching outside of the lab. In R. W. White, G. Muresan & G. Marchionini (Chair), Evaluating exploratory search systems. Workshop conducted at the Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Seattle, WA. Retrieved June 29, 2008, from http://research.microsoft.com/~ryenw/eess/EESS2006_Proceedings.pdf [Presenter]
Posters
- Zhang, Mimi (2009, March). Mood and Search. Poster session presented at the Pennsylvania State University Annual Graduate Exhibition, University Park, PA.
- Jansen, B. J., Zhang, Mimi, & Zhang, Y. (2007). Brand awareness and the evaluation of search engine results. In C. L. Williamson, M. E. Zurko, P. F. Patel-Schneider & P. J. Shenoy (Eds.), Proceedings of the International Conference on World Wide Web (pp. 1139-1140). New York: ACM.
- Oeldorf-Hirsch, A., Allen, K., & Zhang, Mimi. (2007, March). An analysis of factors: How candidate image affects present day voters. Poster session presented at the Pennsylvania State University Annual Graduate Exhibition, University Park, PA.
- Zhang, Mimi. (2007, March). The effect of brand awareness on the evaluation of search engine results. Poster session presented at the Pennsylvania State University Annual Graduate Research Exhibition, University Park, PA.
- Zhang, Mimi. (2006, March). An investigation into effects of query reformulation strategy and tactics on Web search results. Poster session presented at the Pennsylvania State University Annual Graduate Research Exhibition, University Park, PA.
Invited Presentations
- Invited by C. Lee Giles to present on micro-blogs branding influences in IST 501 Integrative Theories and Methods of the Information Sciences and Technology, the Pennsylvania State University, University Park, PA. (November 2009).
- Invited panelist for a panel session moderated by Bernard J. Jansen and entitled “Micro-blogging” with Cole Camplese, Abdur Chowdhury, Heather Hughes, and Stevie Rocco at the 2009 IST Graduate Symposium, the Pennsylvania State University, University Park, PA. (February 2009).
- Multiple research presentations to corporate and governmental visitors of the Information Searching and Learning Laboratory, College of Information Sciences and Technology, the Pennsylvania State University, University Park, PA. (March 2007)
Theses
Zhang, Mimi. (2004). A quantitative evaluation of MetaLib usage. Unpublished master's thesis, Loughborough University, Loughborough, Leicestershire, UK.